The SXSW rebrand project captures the energy and excitement of one of the world’s most influential music, film, and interactive festivals. The project aims to revamp the festival’s identity while still retaining its original spirit and legacy.

The new branding features a vibrant color palette, bold typography, and eye-catching graphic elements that reflect the festival’s dynamic and innovative nature. The design elements are inspired by the festival’s eclectic mix of music, film, and technology, and capture the spirit of creativity and experimentation that SXSW is known for.

The rebrand project provides a fresh look for the festival and a cohesive visual language that can be applied across various media platforms, including social media, merchandise, and marketing materials. The new branding is a reflection of SXSW’s commitment to innovation and forward-thinking, while still paying homage to its rich history and tradition.