Overview
Project Type: Brand Identity
Year: 2020
Zen Tea is a tea company that aims to provide a calming and rejuvenating experience to its customers through their range of premium tea blends. The brand’s mission is to encourage people to take a moment for themselves amidst the hustle and bustle of their daily lives, and what better way to do so than with a soothing cup of tea?
Zen Tea is all about mindfulness, relaxation, and well-being. Their tea blends are carefully
crafted to help their customers find their inner Zen, whether they need to unwind after
a long day or prepare for a busy one ahead. Their teas are made with high-quality
ingredients, including organic herbs and spices, and are blended to perfection to
create unique and flavorful combinations.
The target audience for Zen Tea are individuals who value self-care, mindfulness, and a healthy lifestyle. They are likely to be health-conscious, busy professionals, who are seeking a moment of peace and tranquility amidst the chaos of their daily lives. The brand aims to connect with them by promoting the benefits of tea for both physical and mental health, as well as the convenience of taking a moment for oneself, even on the go.
The branding for Zen Tea is inspired by nature and dry sand gardens, with a modern twist. The color palette consists of calming shades of green and white, while the logo is a simple and elegant design featuring a dry sand garden motion, symbolizing peace and serenity. The brand’s messaging is centered around promoting a mindful lifestyle and encouraging their customers to take a moment for themselves, with taglines such as “Find your Zen” and “Sip, relax, repeat”.
Overall, Zen Tea is a brand that encourages its customers to slow down and take a moment for themselves, while also providing them with a high-quality and flavorful tea experience. Whether they are sipping their tea at home or on the go, Zen Tea aims to help their customers find their inner Zen and promote a mindful and healthy lifestyle.